Why do I need an Instagram Business account?
Over the last few years, content creation has moved from a hobby for many toward a way to monetize passions and creative expertise. It may not always seem like it, but the process of creating this content for your followers, brand partners and potential new audiences is a full time job.
From the creation and editing of your posts, to responding and engaging with your followers and even organizing brand collaborations, it's pretty much like running your own small business. And as any successful business owner knows, using tools to promote your brand's growth is essential!
Thankfully, Instagram understands the need for these tools, and created Instagram Business Accounts to assist creators like you! Business Accounts let you better manage tasks as well as gives you access to important analytics for your followers to promote growth and better content creation.
- Instagram Post and Story Insights
Instagram Insights lets you learn more about your followers and about how your content is performing with your audience. You can also view insights for specific posts and stories you've created to see how each performed and how people are engaging with them.
- Contact Information and Category Labels
Contact information (such as email or phone number) and category labels (such as athlete, author or blogger) are optional and can be turned on or off. Tailor your profile display so that it best fits you!
- Growth Analytics
Instagram Business Accounts show analytics for your audience that include a day by day breakdown of follows and unfollows. Understanding how your audience grows after sharing an organic or promoted post allows you to create content your followers are most like to engage with.
- Audience Analytics
Gain insight into where your followers are located, their age range and the time of day they are most active on the platform.
To learn more about how a Business Account can help you, feel free to email us at firstname.lastname@example.org.
Don't have an Instagram Business Account? It only takes a few minutes to set up!
Here is a step-by-step guide on how to switch to a Business account.