Will authenticating my accounts through SocialCert decrease my organic engagement?
The short answer is no. You may have heard rumors that whitelisting decreases organic engagement on your posts. However, we assure you that is not the case.
In fact, due to the increase of sponsored posts, organic engagement rates are near an all time low. A study by InfluenderDB found that the engagement rate for non-sponsored posts fell from from 4.5% to 1.9% since 2016. Additionally, the study found the sponsored posts tend to result in higher engagement than non-sponsored posts because Instagram's algorithms give higher precedence to sponsored posts.
Allowing your brand partner to put paid media behind your content exposes its reach to a whole new audience who may have not previously interacted with your social media channels. This increased exposure delivers more quality profile visits and follows for you. Because Instagram's algorithm favors relationships and "posts you may like", building on your audience through sponsored posts may actually lead to an increase or your organic engagements in the future.